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CARELY
Design as a Product Care Enabler
Objective Craft a persuasive Strategy
Design a systemic interaction that motivates people to care more of their products.
Design for Sustainable Behaviour
The inner cycle of the Ellen MacArthur Foundation Butterfly's diagram represents the relation consumers have with the products they own and it is chosen as the starting point of the design intervention.
Behavioural Limitations
The project aimed at bridging people's behavioural gap when conducting product care.
By researching how motivation is ingrained in people's behaviour, the project aimed at fostering product care by understanding the relationship between users and a set of products that were intended to arouse greater interest in maintenance activities.
Exploring scopes
The research was conducted in three different scopes which are related to human behaviour and worked as a means to guide a persuasive process.
Psychology, Behavioural strategies, and Design were intertwined to develop relevant cues that led a behavioural change.
Sustainable Design I Interaction Design I Behavioural Change
Researching the factors that influence Product Care
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Research Insights
Based on the analysis of quantitative questionnaires, influential factors were identified as drivers that make people carry on care activities, together with limitations that impair their interest.
The Persuasive Strategy
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Implementation
The proposition was planned in three horizons which gradually increase and sustain users' interest in conducting care tasks.
Validation process
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A guided journey
The first iteration
Testing:
There were multiple iteration sessions to test the usability with focus groups composed of designers and non-designers.
The main intervention points based on the feedback from the session are depicted in the image.
Most of the changes were made on reducing the complexity of the interaction for new users.
A guided journey
The second iteration
Testing:
The main intervention points gained during the session are depicted in the image.
The changes were focused on stressing users' achievements to increase their interest in care.
The second iteration provided the proposition with an engageable interaction that was adaptable to each user.
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The Brand
DNA
Is composed of three factors, purpose, personality and positioning.
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The website
It is introduced as a means of awareness, which allows the users to extend care knowledge of their products.
Outcome
A personal journey that makes Product Care Enjoyable and Worth it.
The Care Journey
Easy, actionable and fun
