Hola
I'm Sebastián.
Designer. Researcher.
Visual thinker. Based in Colombia.
Over 5 years of design experience in B2B, SaaS, and consumer-facing products in the tech industry. Proficient in facilitating collaboration among stakeholders, I utilize visual tools to ensure alignment throughout the design journey.
I BELIEVE COLLABORATION CAN UNLOCK ADDED VALUE AT THE FUZZY FRONT END
I assist organizations in crafting impactful digital strategies, services, user experiences, and systemic solutions that leave a lasting impression.
THE COFFEE JOURNEY
UX RESEARCH I CONTEXTMAPPING
Researching the Coffee supply chain across different regions, to identify, design, test, and validate future technological implementations that added value to every stakeholder.
HEINEKEN
UX RESEARCH I UX DESIGN I B2B PLATFORM
A B2B platform that enabled a seamless shopping experience, tailored to different regions.
BARCO CARE
UX RESEARCH I UX DESIGN I SERVICE DESIGN
A tailored service offer that boosted digital transformation and expanded business models.
CARELY
UX RESEARCH I UX DESIGN I SERVICE DESIGN
Circular economy, behavioural design and psychology, guided the journey towards sustainable design.
WHY I USE VISUALIZATION
as a means of alignment
I advocate for the use of rapid visualization to construct a shared image that facilitates decision-making and aids in navigating uncertainty.
Detail of a sketching session to design the journey.
A. The journey of farmers' verification. Tech layer.
B. The journey of farmers' verification. Human interaction and tech.
